Sustainable Strategic Alliances: Leveraging Online Social Networks

By Jim Danenberg, Gabrielle Peko and David Sundaram.

Published by The Sustainability Collection

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Article: Print $US10.00
Article: Electronic $US5.00

A strategic alliance is a collaborative approach among firms formulated and implemented to collectively meet shared objectives through the sharing of knowledge and resources. It provides the means of attaining and developing new markets and technology as well as acquiring new means of distribution. Sustainability, in economic, societal and environmental terms is about sound stewardship that provides for the present while meeting the challenges that bring about a more stable and orchestrated future for firms and citizens. There is immense interest globally from policymakers, industry leaders, consumers, and the public in general in the management of strategic alliances for meeting sustainability challenges. Successful strategies and practices for the development of sustainable strategic alliances depend on many factors. Arguably, most important is the development of trust and cooperation among people through effective communication. A resourceful way to achieve this, and more, is through online social networking. Online social networking has become a well researched and widely deployed communications mechanism. It is now an oft-used method of connecting people distributed across time and space. Online social networks allow users to realize the collective intelligence in a community. This research explores the possibility of online social networking as a panacea for solving some of the problems and issues associated with sustainable strategic alliances. Our research suggests that the synergies garnered through strategic alliances sharing sustainable principles, practices and ultimately culture through online social networks are immense. We posit that more research is needed into the concepts, models, frameworks, processes, and technologies that would underpin such sustainable strategic alliances for today’s rapidly changing, highly connected, global business environment. Therefore, this research will endeavor to propose concepts, models, and technologies to assist in the practice of meeting the aforementioned sustainability challenges.

Keywords: Sustainability, Strategic Alliances, Online Social Networks, Collaboration, Technologies, Models

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 7, Issue 4, pp.47-64. Article: Print (Spiral Bound). Article: Electronic (PDF File; 876.528KB).

Jim Danenberg

Lecturer, Information Systems and Operations Management, University of Auckland, Auckland, New Zealand

Jim Danenberg is a lecturer at the University of Auckland. He earned a Masters in Engineering Management and an MBA from Western Michigan University (WMU). At WMU he lectured for 6 years while also earning a PhD in Sci Ed (ABD) at the Mallison Institute for Science Education. Jim is keen on high-tech entrepreneurial strategies, building synergy among sustainability, strategic alliances and social networking systems. Jim has retained a Project Management Professional (PMP) credentials since 2001 and has a decade of Mechanical and Electrical Product Design experience. Jim has traveled extensively with the WMU study abroad program.

Gabrielle Peko

Lecturer, Information Systems and Operations Management, University of Auckland, Auckland, New Zealand

Gabrielle Peko is a Lecturer at the Department of Information Systems and Operations Management, the University of Auckland Business School. Her research interests include Sustainable Adaptive Enterprises, Adaptive Business Networks, Business Process Design, Online Social Networking and Collaboration Systems.

Dr. David Sundaram

Associate Professor, Information Systems and Operations Management, University of Auckland, Auckland, New Zealand

David Sundaram is an Associate Professor in the Department of Information Systems and Operations Management at the University of Auckland. He has varied academic (B.E. in Electronics & Communications, PG Dip in Industrial Engineering, and Ph.D. in Management Science & Information Systems) as well as work (systems analysis, design, consulting, teaching, and research) background. His primary research interests include the 1) Design and Implementation of flexible and evolvable Information and Decision Systems; 2) Process, Information, and Decision Modelling; 3) Triple Bottom Line Modelling and Reporting; 4) Enterprise Service Oriented Architectures.

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