The Life-cycle of the Fashion Garment and the Role of Australian Mass Market Designers

By Alice Payne.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper uses the lens of life-cycle thinking to discuss recent developments in the Australian mass market fashion industry, and to explore the opportunities and barriers to implementing lifecycle thinking within mass market design processes. Life-cycle analysis is a quantitative tool used
to assess the environmental impact of a material or product. However the underlying thinking of life-cycle analysis can also be employed more generally, enabling a designer to assess their processes and design decisions for
sustainability. A fashion designer employing life-cycle thinking would consider every stage in the life of a garment from fibre and textiles through to consumer use, to eventual disposal and beyond disposal to reuse and later disassembly for fibre recycling. Although life-cycle thinking is rarely
considered in the design processes of the fast-paced, price-driven mass market, this paper explores its potential and suggests ways in which it could be implemented.

Keywords: Fashion Design, Garment Lifecycle Assessment, Sustainability, Australian Fashion Industry, Mass Market

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 7, Issue 3, pp.237-246. Article: Print (Spiral Bound). Article: Electronic (PDF File; 926.223KB).

Alice Payne

PhD Candidate, School of Fashion, Creative Industry Faculty, Queensland University of Technology, Brisbane, Queensland, Australia

Alice Payne is a PhD candidate in the School of Fashion at Queensland University of Technology. She is a practicing fashion designer and illustrator. Her research explores the role of the designer in the mass market fashion industry in Australia. She is a tutor at QUT in fashion history and theory, and a past tutor at the University of Technology Sydney in fashion design studio.

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