This paper uses the lens of life-cycle thinking to discuss recent developments in the Australian mass market fashion industry, and to explore the opportunities and barriers to implementing lifecycle thinking within mass market design processes. Life-cycle analysis is a quantitative tool used
to assess the environmental impact of a material or product. However the underlying thinking of life-cycle analysis can also be employed more generally, enabling a designer to assess their processes and design decisions for
sustainability. A fashion designer employing life-cycle thinking would consider every stage in the life of a garment from fibre and textiles through to consumer use, to eventual disposal and beyond disposal to reuse and later disassembly for fibre recycling. Although life-cycle thinking is rarely
considered in the design processes of the fast-paced, price-driven mass market, this paper explores its potential and suggests ways in which it could be implemented.
|Keywords:||Fashion Design, Garment Lifecycle Assessment, Sustainability, Australian Fashion Industry, Mass Market|
PhD Candidate, School of Fashion, Creative Industry Faculty, Queensland University of Technology, Brisbane, Queensland, Australia
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