Measuring the Willingness to Pay for Houses in a Sustainable Neighborhood

By Teck Hong Tan.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper determine the responsiveness of the willingness to pay to changes in structural, locational, and neighborhood attributes of housing that incorporate sustainability objectives. In this study, 299 households from Kuala Lumpur and Selangor in Malaysia were interviewed. Results show that housing developers should build the neighborhood that promotes sustainability as house buyers generally are willing to pay more to live in a sustainable neighborhood. In order to build a progressive low carbon economy, the government should create the vision and give policy directions and guidelines that describe all aspects necessary of a sustainable neighborhood.

Keywords: Sustainable Neighborhood, Sustainability, Willingness to Pay, Malaysia

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 7, Issue 1, pp.1-12. Article: Print (Spiral Bound). Article: Electronic (PDF File; 608.830KB).

Dr. Teck Hong Tan

Senior Lecturer, School of Business, Sunway Unviersity College, Petaling Jaya, Selangor, Malaysia

Prior to his academic profession, he was a Senior Analyst in a multinational insurance firm. Some of his research works have been published in international and local journals and presented in international conferences.


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