In an attempt to combat the criticisms surrounding Corporate Social Responsibility (CSR), corporations are forming and maintaining interorganizational collective action alliances. These alliances include both private-public (business forms a coalition with non-governmental organizations) and private-private (federations consisting of only private enterprise) alliances. A great deal of popular and academic attention has been given to private-public unions where private-private collective action alliances are often overlooked. To begin to fill this void, this article examines the formation and maintenance of private-private interorganizational collective action alliances that focus on systemic social issues that constitute today’s foundation of CSR and most particularly environmental sustainability. The World Business Council for Sustainable Development (WBCSD) serves as an example of interorganizational collective action alliances. The article is positioned with the theoretical perspective of public goods theory and social network theory. Moreover, because the issues at hand are systemic and require from those involved enormous interest, dedication, information sharing and resource allocation, the article focuses on interorganizational trust and cooperation within these modern alliances. The major contribution is a series of propositions concerning trust and cooperation among alliance members.
|Keywords:||Environmental Sustainability, Interorganizational Alliances, Public Goods, Social Network Analysis|
PhD Candidate, School of Communication and Information, Rutgers University, New Brunswick, New Jersey, USA
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