Culture Change Management and Sustainability for Greek Tourism: A Political Economy Approach

By Theodore Koutsobinas.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Sustainability has become a focal reference for accountable and co-operating policy-making in recent times as a response to increasingly growing ecological concerns. This theme has become the basis for a burgeoning interdisciplinary literature. The present study develops a political economy of culture change framework to explore, in the case of Greece, the possibility of effective sustainable tourism development amidst a mature, and often, conspicuous culture of mass tourism and real estate development. The effectiveness of new forms of tourism is assessed through destination image analysis that utilizes several aspects of Greek habitus such as the Mediterranean nature and lifestyle, the historical heritage, an orientalist discourse and exotic ontology as opposed to everyday life. With the aid of informative visitors’ surveys and statistical data,
the present article assesses the potential for a re-exoticism of Greece as a destination of sustainable leisure travel, the implications for culture management and the difficulties associated with culture change for the agents of this mass tourism destination towards sustainable tourism development including institutional inefficiencies, lack of know-how in destination image development and poor co-operation.

Keywords: Political Economy, Culture Change, Sustainability, Tourism, Greece, Habitus and Exotic Ontology, Economy, Culture Change Policy-making

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 6, Issue 6, pp.203-218. Article: Print (Spiral Bound). Article: Electronic (PDF File; 637.923KB).

Prof. Theodore Koutsobinas

Visiting Assistant Professor, Department of Statistics, Graduate Program, Athens University of Economics and Business, Athens, Attica, Greece

Dr. Theodore Koutsobinas, Assistant Professor, Department of Statistics and Actuarial Studies, University of the Aegean, Greece and Visiting Assistant Professor, Graduate Program, Department of Statistics, Athens University of Economics and Business. Dr. Theodore Koutsobinas taught Economics at the University of the Aegean and the University of Patras in Greece, the University of Gothenburg, Sweden and the American-Intercontinental University, London, UK. He served as an advisor to various governments and international organizations as an EU Senior Expert, to various Greek banks, to the Ministry of National Economy and to well-known international banks in NYC. He received a PhD in Economics from the New School University, NYC, USA and his post-doctorate studies were conducted at Cornell University, Ithaca, USA.


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