The environmental consciousness concept has many synonyms depending on where it is used. It can also be described as eco-design, life-cycle design or design for sustainability. All focus on the integration of environment considerations (Karlsson and Luttropp, 2006). The environmental consciousness concept is an aspect of design and environmental considerations, priorities together with business interrelations. The main objective of this concept is the improvement of product development methods, which is to reduce environmental loads, and also to tend into process and production, had quite an impact on environment. In addition, includes the attractive designs of product and sale-environment that express the product attributes. These processes are as important as specification to consumer’s perception with environmental consciousness concept of the institutional policy. Concerns and responsibilities with environmental impact have given rise to challenges for designers. It is also fundamental roles of businesses, which use communicate to consumer’s perception through the attractive designs of product and sale-environment. The designer is able to improve their design process toward the suitable way. It is fundamental to consider all involved processes, its characteristics and, mainly, to know how to take advantage of that change as a positive factor and value, for both business and society. This approach is an alternative way to achieve the optimizing design of both product and sale-environment, which can show the identity of merchandize stimulates consumer in order to reach the goal. The intent of this proposal is to study the physical sale-environment attributes determining the identity of merchandize embedded with environmental consciousness concept. The study posit the hypothesis that the design stage of the physical sale-environment attributes determines the identity of merchandize embedded with environmental consciousness concept that has relate to consumer’s perception, which can increase the sale promotion ability and get a better product image, and support the institutional image.
|Keywords:||The Physical Sale-environment, The Identity of Merchandize, Consumer’s Perception|
Lecturer, Graphic Design Program of Technology Faculty, Suan Sunandha Rajabhat University, Bangkok, Thailand
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