The Use of An Innovative Health Promotion/Education Technique in the Poorest Area of Peru: A Descriptive Analysis

By Marco Ruiz, Carlo Briones Chavez and Ana Lucia Vasquez Choy.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

With active participation of the community a situational health analysis of New Jerusalen town was performed. Yearly visits for three years were programmed. The initial visit was undertaken in July 2009.
The new health promotion technique is called UMAS group which is basically education to community leaders, in this case head of families who in turn will be able to perpetuate this knowledge to their own families and then to the rest of the community. Main problems affecting the community were identified (respiratory infections, diarrheal diseases, reproductive health, health problems related to use of firewood, new economic activities for sustained development), potential solutions and their methodologies were evaluated, and families were divided up based on the number of problems. After four months families rotate to be trained in another theme and subsequently all themes are discussed with all families. A total of 54 women> 15 years, 49 men > 15 years, 121 children <15 years are the potential beneficiaries of this initiative.
The areas covered with this initiative include; job creation, income generation, infrastructure development (part of the project is to improve firewood kitchens to make them less harmful to the population), education improvement, social inclusion (through social and community participation), community empowerment ( thorough education and active participation in their own future). Future plans include using the same initiative in other communities with similar characteristics and problems.
In our initial visit we expanded the situation analysis and found the problems above mentioned. The technique was explained with help of bilingual community members. The community was extremely receptive about the themes and actively took part with suggestions and recommendations. The first follow up visit is scheduled to happen in July 2010.

Keywords: Umas Group, Health Promotion, Nueva Jerusalen, Health Education

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 6, Issue 4, pp.147-156. Article: Print (Spiral Bound). Article: Electronic (PDF File; 586.888KB).

Marco Ruiz

Assistant Professor of Clinical Medicine, Department of Medicine, Section of Infectious Diseases, Section of Geriatric Medicine, Lousiana State University Health Sciences Center in New Orleans, New Orleans, Louisiana, USA

Graduated from the University of San Marcos Medical School, in Lima, Peru. Master Degree in Public Health from the University of Leeds, Nuffield Institute for Health, United Kingdom. Currently Assistant Professor of Medicine in the Department of Medicine, Section of Infectious Diseases, at Louisiana State University. Palliative Care-HIV Physician at the HOP clinic. Experience in treating complex infectious disease cases, patients with HIV/AIDS and Palliative Care patients. Experience in the evaluation and management of nursing home residents and geriatric patients. Teaching experience with students, interns, residents and fellows at the Infectious Diseases, Geriatric Medicine fellowship programs and Internal Medicine Residency Program at LSU. Speaker to local and state conferences. Public Health practitioner with experience in Strategic Planning and Management. Researcher in International Health Policy. Certified in Internal Medicine, Infectious Diseases and Geriatric Medicine by the American Board of Internal Medicine and subspecialties.

Carlo Briones Chavez

Senior Medical Student, Department of Medicine, Cayetano Heredia University, Lima, Lima, Peru

Founder of Esperanza Vountaria Herediana a student-based organization which is dedicated to Public Health innovations. Interested in Public Health, health promotion,and international health issues. Senior Medical student at Cayetano Heredia University in Lima, Peru.

Ana Lucia Vasquez Choy

Junior Medical Student, Department of Medicine, Cayetano Heredia University, Lima, Lima, Peru

Co-founder of Esperanza Voluntaria Herediana a student-based organization. Junior Medical Student at Cayetano Heredia University, Lima, Peru


There are currently no reviews of this product.

Write a Review