Our goal is to establish an emotional connection between individual energy use and environmental impact in order to motivate people to change their behavior and conserve resources. TellEmotion’s unique method for displaying real-time energy use information combines research in the areas of behavioral sciences, sociology, information visualization, computer science and interaction design to motivate energy efficiency. In its simplest form, we begin with an animated polar bear. When energy use is low, the bear is happy; when it is high, the health and happiness of the bear is endangered.
In this paper we present recent findings from implementations in two school settings: Brooks School (a boarding high school in N. Andover, MA) and Dartmouth College (in Hanover, NH) during the spring term of 2009. Electricity reduction from the implementation of TellEmotion’s GreenLite System, averaged between 10 and 11% for a six-week period, with one dorm in each school reducing electricity use by as much as 34%. In both settings, students quickly “fell in love” with the bear, named her (“Bula” at Dartmouth and “Pasha” at Brooks), sent emails to their friends to turn things off to save the bear when energy use was high, and remained motivated and engaged over the length of our trials, with reductions even improving over time at Brooks. There were no other incentives in place to encourage students to reduce electricity use and no physical energy efficiency improvements made during the trial period.
|Keywords:||Information Visualization, Conservation, Colleges and Schools, Education, Social Norms, Sustainability, Environment, Interactive Animation, Social Networking, Game Design, Behavior|
Research Associate Professor, Computer Science/Digital Arts, Dartmouth College, Hanover, NH, USA
Research Assistant, GreenLite Dartmouth, Dartmouth College, Hanover, NH, USA
There are currently no reviews of this product.Write a Review