Investigating the Functional and Psychological Image Attributes of a Holiday Destination

By Perunjodi Naidoo and Prabha Ramseook-Munhurrun.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Several countries have encouraged tourism development as a major economic alternative. However, the tourism industry is highly competitive resulting in the necessity to constantly re-examine the evolving set of factors that affect the ability of a destination to compete so as to remain economically sustainable. Destination image is an essential component of a well established and competitive destination. The purpose of this paper is to determine if the destination image of Mauritius is perceived positively by tourists. A survey was carried out with departing tourists and the findings reveal that Mauritius benefits from a strong positioning through both its functional and psychological image attributes. The study identifies strong and weak image attributes which if not rectified may impinge on the economic sustainability of the holiday destination.

Keywords: Destination Image, Word-of-Mouth (WOM), Destination Positioning, Mauritius, Tourism

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 6, Issue 1, pp.333-344. Article: Print (Spiral Bound). Article: Electronic (PDF File; 603.827KB).

Perunjodi Naidoo

Lecturer, School of Sustainable Development and Tourism, University of Technology, La tour koenig, Pointe aux Sables, Mauritius

Perunjodi Naidoo is a lecturer in Tourism at the University of Technology, Mauritius. Her research interests mainly focus on Destination Marketing, Sustainable Tourism, and Services Management.

Prabha Ramseook-Munhurrun

Lecturer, School of Sustainable Development and Tourism, University of Technology, La Tour Koenig, Pointe aux Sables, Mauritius

Prabha Ramseook-Munhurrun is a lecturer at the School of Sustainable Development and Tourism. Her main research interests include services management, sustainable development and tourism.


There are currently no reviews of this product.

Write a Review