Blogging Sustainability: The Environment Online

By Mary Theberge.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In this research I focus on bloggers’ participation in the environmental sustainability movement. The objectives are to explore the ways bloggers connect their local environmentalism with the global sustainability movement.
The investigation revolves around the role of texts and metaphors in blogging, and what these reveal about bloggers’ conceptions of the relationship between nature and technology, as well as the position of the self in the world. This ethnographic examination of the collaborative and socially constructed setting of sustainability blogging uncovers a hopeful picture of the global sustainability movement, while also highlighting its deep relationship to online virtual culture.

Keywords: Anthropology, Blogging, Bloggers, Environmental Sustainability, Metaphor, Global, Local

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 5, Issue 6, pp.127-132. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.114MB).

Mary Theberge

PhD Candidate, Department of Anthropology, School of Social & Cultural Studies, Victoria University of Wellington, Wellington, New Zealand

My PhD research focuses on environmental sustainability and is grounded in social and cultural anthropology. More broadly, my research interests include anthropological methodology, especially the ethnography of virtual worlds. I am also interested in the impacts of digital technologies on scholarship, specifically publishing and archiving.

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