Tourists’ Perceptions of Cultural Tourism in Mauritius

By Perunjodi Naidoo, Prabha Ramseook-Munhurrun, Soolakshna D. Lukea Bhiwajee and Neelen Amasay.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

: Small tropical island destinations are characterised by a reliance on Sun, Sea, Sand (3S) tourism and Mauritius is no exception. However, in order to remain competitive, it is important for the destination to shift the pressure away from these coastal areas. This can be achieved by extending the portfolio of tourism activities marketed to tourists, and by developing and promoting appropriate forms of tourism which can increase the environmental, social and cultural sustainability in addition to bringing economic benefits. Cultural tourism is increasingly present in the marketing efforts of Mauritius as this type of tourism has been identified as a way to enhance the experiences of tourists as well as diversify the range of activities that tourists may engage in. This study aims to determine tourists’ perceptions of cultural tourism in Mauritius. The findings and implications of the study are discussed.

Keywords: Cultural Tourism, Tourist Perceptions, Cultural Attributes, Image, Destination, Mauritius

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 5, Issue 5, pp.237-248. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.260MB).

Perunjodi Naidoo

Lecturer, School of Sustainable Development and Tourism, University of Technology, Mauritius

Perunjodi Naidoo is a lecturer in Tourism at the University of Technology, Mauritius. Her main research interests include Sustainable Tourism and Service Quality.

Prabha Ramseook-Munhurrun

Lecturer, School of Sustainable Development and Tourism, University of Technology, Mauritius

Prabha Ramseook-Munhurrun is a lecturer in Services Management at the University of Technology, Mauritius. Her research interests focus on Services Marketing, Service Quality, Service Environment and Consumer Behaviour issues.

Soolakshna D. Lukea Bhiwajee

Lecturer, School of Sustainable Development and Tourism, University of Technology, Mauritius

Soolakshna Desai Lukea Bhiwajee is a full-time lecturer in the field of Human Resources at the University of Technology, Mauritius. Her main research interests include people management in the public and tourism sectors.

Neelen Amasay

University of Technology, Mauritius

Neelen Amasay is a former undergraduate student of the University of Technology, Mauritius.

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