A Longitudinal Evaluation of the Entrepreneurial Experience in the Healthy Food and Cosmetics Industry and its Impact on the Sustainability Movement

By Wayne Smeltz.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The purpose of this paper is an evaluation of how 47 Health and Environmentally conscious entrepreneurs who began businesses in the 1980s-90s fared. The analysis was based on research done through interviews and surveys performed between 1987-1990 and by follow-ups to determine what happened to the sample. It was found that the industry had grown and had done well and that a lot of its success could be attributed to pioneering entrepreneurs, such as this sample, who faced much skepticism for their efforts. While the sustainable and green movements are now embraced by the larger population, the incubator period captured by this research was an environment at best of skepticism and more often of hostility.

Keywords: Business Entrepreneurship, Longitudinal and Historical, Empirical, Healthy Product, Movement

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 5, Issue 4, pp.69-78. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.183MB).

Dr. Wayne Smeltz

Associate Professor, Business Policy, Rider University, Lawrenceville, NJ, USA

Have been an Associate Professor of Business Policy at Rider University USA for 28 years. Research focus for a decade or so was on the ethical motivation of entrepreneurs in the Healthy Product Movement. This interest was spurred on by my affiliation with the Vegetarian Resource Group where I serve as a Board member.

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