Sustainable Graphic Design: Modification of Production, Distribution and Consumption Processes
Monthly, with every bank statement customers receive promotional packages related to credit, telemarketing, and special promotions. In every department store, in every season and on every special date, millions of catalogues and newspapers are being printed, which use everything from the most expensive digital printing processes to the traditional newspapers in order to broadcast their offers. Some of these objects cost more than all of the books that a child uses to study an entire elementary school year. Direct mail is being used to send sales magazines, brochures and fliers. Along with each product that we purchase comes a manual, at times several of them in different languages, warranties, and special promotions. Non-negotiable drug samples are presented in large cardboard boxes containing a single pill that tends to be inside a metal packaging. These are some examples of what our current culture of consumption has brought about. This work presents a critical analysis of the commitment of graphic designers and their responsibility so that, based on profound ethical considerations, they would change the chain of the designed.
||Sustainable Development, Graphic Design, Non-Recyclable Waste
The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 5, Issue 2, pp.1-6.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.119MB).
Professor, Visual Arts Postgraduate Program, National School of Visual Arts, National Autonomous University of Mexico, México, DF, Mexico
Professor in Posgraduate Program of National School of Visual Arts in National Autonomous University of Mexico. Pioneer in Mexico using digital resources in arts and design. First woman director of National School of Visual Arts at UNAM (2002-2006), has published four books about Graphic Design Theory, Graphic Design Metodology, Non-linear languages semiotics and Graphic Design Hermeneutics, 32 research papers and 18 didactic manuals. Manager from two diferent firms: a technologic center and a graphic design place. Teacher during 30 years, is oficial tutor from postgraduate program in the lines of researching projects, semiotic and hermeneutic studies; participating in academic events in Mexico, Dominican Republic, USA, Canada, Greece, Spain, Cuba, Peru, Holland, Uruguay, Argentina, Germany and Portugal and presenting conferences in Mexico, Panama, Cuba, Spain, USA, Lisbon and other countries; also, being advisor thesis from more than 120 researching student thesis works in different universities. Professional graphic designer, working in Mexico, USA and Canada in firms like BMG Entertainment, Environmental Law Institute or UNESCO in traditional and digital way. Visual artist, has exposed digital art, collage and visual poetry in more than 30 exhibitions in Mexico, Panama, USA, Rusia, Spain, France, Greece, Palestine and Frankfurt.
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