Authentic Sustainability: How the Reasons for Implementation Affect its Success

By Kevin Morrison and James Albers.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Sustainable development, or sustainability, requires organizations to formulate objectives to determine which sustainability programs, initiatives, processes, and actions to implement that will achieve the highest Return on Investment (ROI) and impart the greatest impact upon the organization, its brand, community, and environment. Given the earth’s limited natural resources with which humanity must intelligently manage, organizations play a critical role in promoting the implementation of Corporate Social Responsibility (CSR) and environmental programs, practices, and initiatives.

As an organization moves to implement sustainability programs, it must identify and measure specific, objective criteria to gauge success or failure. How the organization defines and provides support for such criteria, along with drivers for why the organization implements related initiatives will ultimately determine the level of impact the sustainable programs, practices, or actions will have. This paper will show how authentic reasons for sustainability will affect its success and provide specific criteria for determining authentic sustainability. Examples of various reasons and drivers for sustainability and their impact on its success will be given for a number of organizations.

Keywords: Authentic Sustainability, Corporate Social Responsibility, Drivers for Sustainability, Criteria for Sustainability

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 5, Issue 1, pp.107-114. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.133MB).

Kevin Morrison

MBA Student, School of Business, Pacific Lutheran University, Tacoma, WA, USA

Mr. Morrison is a current MBA student with an emphasis area of Technology and Innovation Management, with a B.S. Information Technology from the University of Massachusetts, Lowell. Mr. Morrison has consistently aligned technology to business objectives and has a passion for sustainability through identifying processes, methods, and technologies that help reduce the environmental footprint of organizations, while increasing socially responsible practices.

Dr. James Albers

Faculty, Faculty Fellow, Technology & Innovation Management, School of Business, Pacific Lutheran University, Tacoma, WA, USA

Dr. Albers has 30 years experience in the development and management of high technology with collaborations between the United States and international industry, government agencies, and universities. He is first author of over 50 publications in various areas including knowledge and technology management. He has led the development of the Technology & Innovation Management program in the School of Business at Pacific Lutheran University (PLU) and has taught at PLU since 1996. He has been a senior consultant for the Carlson Group and was head of his own management consulting company. Specialty areas in teaching include: Knowledge Management, Strategic Management, Information Systems Management, Innovation Management, and Operations Management. His educational background includes an MBA in Management, Ph.D. in Mechanical Engineering, MS in Engineering Science, BS in Aeronautical Engineering, and a Certificate in Technology & Innovation Management.


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