Alternative Tourism as a Strategy for Sustainable Livelihood Diversification: The Case of Jalcomulco, Veracruz

By Christine Cooper.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Ecological and economic sustainability are intertwined. A mechanism frequently proposed for rural communities to advance economic development is to exploit local natural resources through the encouragement of low-impact eco-tourism, yet increased traffic and resource usage may overburden those same resources unless structural provisions and institutional reforms, particularly related to governance and compliance, are made.
This study examines the impact of the arrival of tourism on the lives of the people living in the small town of Jalcomulco, Veracruz, within the larger macroeconomic background of economic liberalization and rural land reform.
It is found that while the effects of economic liberalization and land tenure changes have not yet benefited the community, tourism has improved incomes, provided employment opportunities and drawn a range of outside influences to the town. Moreover, the transfer of business skills, of specific job skills and of differing worldviews are altering the lives of the local residents and offer livelihood diversification. Nevertheless, land use conflicts are straining social cohesion and represent a challenge that remains unresolved.

Keywords: Economic Development, Tourism, Ejido, Sustainability

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 4, Issue 2, pp.97-106. Article: Print (Spiral Bound). Article: Electronic (PDF File; 562.101KB).

Christine Cooper

PhD Candidate, Department of Economics, University of Southern California, Los Angeles, CA, USA


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