Operationalising the Sustainability Imperative: An Australian Case-Study

By Vikram Murthy and John Grant.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper uses dominant wisdom among thought-leaders in sustainability to argue that burgeoning environmental problems can only be solved if they are viewed as a significant opportunity to collectively galvanise economic and social activity by government, the private sector, and civil society. It further asserts that private sector’s strategic engagement with sustainability efforts is predicated largely on the perceived financial value proposition of such a stance. It underlines the salutary effects on the sustainability movement, of the increasing number of exemplar companies that are proving that “green is green”. By tracing the origin and dramatic rate of rise of changes in environmental driving forces, this paper foregrounds the potential existentialist threat to future generations and thus shapes sustainability as a question of information, organisation and investment that requires collaboration among many constituencies. This paper thereafter uses the case-study of an ongoing Australian sustainability-vision initiative to showcase the envisioning and creation of such an eco-system, and the critical success factors that need to be addressed in a real-world context. It urges many iterations of similar strategic initiatives such as the one described in this paper by other interested parties across geographies and different social and economic contexts to build the body of knowledge available to research and praxis going forward.

Keywords: Environment, Sustainability Imperatives, Private-Sector, Case-Study, Australia

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 4, Issue 1, pp.19-26. Article: Print (Spiral Bound). Article: Electronic (PDF File; 550.418KB).

Vikram Murthy

Program Director, The Hargraves Institute, Sydney, New South Wales, Australia

Vikram Murthy is the Program Director at the Hargraves Institute. In this role Vikram works with member organisations to gain informed insight into the challenges and opportunities that Australian organisations will need to engage with in the future.He has a proven track record in senior leadership mentoring, organisational transformation, enterprise incubation, growth and unlocking value. His areas of expertise are leadership, strategic management, and sustainability and he works with senior leadership in organisations to enable them identify and shape future opportunities. He has over twenty five years’ of ownership, board executive, senior management, and independent consultancy experience in the high-technology, retail, and not-for-profit community sectors in a number of countries, including the USA, UAE, Oman and New Zealand. He has a Bachelor (Honours) in Electronics and Electrical Engineering, a Masters in Management, and is pursuing a Doctorate in Management at the Waikato Management School, in Hamilton, New Zealand, where he also lectures MBA classes in Leadership & Transformation, and Entrepreneurship. Vikram presents at international conferences and publishes in refereed journals on leadership, innovation, entrepreneurship and community economic development. He is the current Vice-President of the International Conference of Advances in Management (ICAM), USA.

Dr. John Grant

Visiting Professor, Montfort Institute, University of Northern Colorado, Greeley, Colorado, USA

After receiving his doctorate in business administration (D.B.A.) at the Harvard Business School, he taught in full-time MBA, Executive MBA, undergraduate and Doctoral Programs. He spent the 1982-83 year on the faculty of the International Institute for Management Development (IMD; then IMEDE) in Lausanne, Switzerland. John was a founding member of the Strategic Management Society, served on the editorial boards of several management journals and was elected Chair of the Business Policy & Planning Division of the Academy of Management. He has led workshops and presented papers in several countries of Europe and Asia and has recently served as faculty director for study tours to China, Japan, South Korea, Germany and Poland. His research with various colleagues has been published in the Strategic Management Journal, International Journal of Business, Academy of Management Review, Long Range Planning, Strategy and Leadership, The Portable MBA in Strategy and edited collections of papers.


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