Marketing of Community-Based Eco-tourism (CBET) in Northern Thailand

By Jianping Wang and Dan van der Horst.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In this paper, several problems in implementing CBET marketing in northern Thailand are identified and possible solutions are discussed.

Keywords: Marketing, Community-based Ecotourism, Sustainable Tourism

The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 2, Issue 6, pp.113-120. Article: Print (Spiral Bound). Article: Electronic (PDF File; 930.682KB).

Ms Jianping Wang

Ms Jianping Wang received her master degree in Human Geography in 1995 from Lan zhou University, China. She specialized in Tourist Resource and Planning. After graduation she join Yunnan University, China as a teaching assistant and subsequently (in 1998) as a lecturer at the Department of Regional & Resource Planning. In addition to teaching, she has participated in research projects on Ecotourism, Sustainable Development and Nature Resource Management. From October 2003 to July 2004, she undertook a project entitled “Community-based Ecotourism Development in Northern Thailand” which was sponsored by Asia Scholarship Foundation (ASF). In September 2005, she started her PhD study on Community-based Natural Resource Management at the University of Birmingham, UK, supported by the International Fellowship Program of the Ford Foundation.

Dr. Dan van der Horst

Dan is a Lecturer in Environmental Management at the School of Geography Earth and Environmental Sciences, University of Birmingham, UK. His research concerns the sustainable management of natural resources, and more specifically the use of interdisciplinary approaches to evaluate policy interventions in multifunctional land use and especially 'alternative' land uses such as the provision of non-market goods and services, and renewable energy. Before finding a home in academia, Dan has worked for environmental consultants, for a water company as a researcher in integrated catchment management, and for a government rural development agency as a senior research advisor and the head of the GIS team.

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