Cultural Sustainability of the Arts through Cross Cultural Market Segmentation

By Wendy L. Kennedy and John Hall.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper considers the cross cultural nature of the Australian population and the sustainability of culture through the Arts.

Keywords: Arts marketing, Cross Cultural Segmentation

International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 2, Issue 3, pp.21-30. Article: Print (Spiral Bound). Article: Electronic (PDF File; 787.635KB).

Dr Wendy L. Kennedy

Deakin University, Australia. Wendy Kennedy’s research interests include ethnic identity, multicultural marketing, social marketing, subjective wellbeing and research methodology. Wendy teaches the subjects Advanced Market Research and Consumer Behaviour at Victoria University and is currently undertaking a PhD scholarship at Deakin University.

Assoc Prof John Hall

Deakin University, Australia. John is an Associate Director of the Centre for Business Research and an Associate Professor in Business Research John has a keen interest and long experience in consumer behaviour and business research. John has spoken and published extensively both nationally and internationally on matters directly related to these concepts. His texts on Applied Business Research are best sellers in their field in Australia. John has skills in both qualitative and quantitative analysis. John has been involved in business research for more than 20 years. John’s research, teaching and publication areas are business related but focus on a variety of distinct areas including research methodology and analysis, international business, applied social research, tourism, leisure, sport, hospitality, education, consumer behavior, small business research and various aspects of marketing. John has obtained a number of awards for his research, teaching and publications. John has more than 130 publications relating to business theory and practice. These include books, journal articles and conference papers. His expertise in this area is also highlighted by over 70 applied research projects undertaken with local, state and federal governments as well as small, medium and large business organisations.

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