Developing Strategies for Household Water Conservation through Social Marketing: An Investigation of Consumers' Beliefs, Motivations, and Behavior

By Jean Darian and Laurie Darian.

Published by The Sustainability Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study surveys householders on their beliefs about the water supply situation in their area, their water usage behavior, and factors motivating or inhibiting reduction in water consumption.

Keywords: Household Water Conservation, Sustainable Consumption, Social Marketing, Perceived Value, Household Survey

International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 2, Issue 2, pp.139-150. Article: Print (Spiral Bound). Article: Electronic (PDF File; 837.716KB).

Dr Jean Darian

Dr Jean Darian received her Ph.D. in Demography from the University of Pennsylvania. She currently teaches marketing at Rider University. Her research has focused on empirical studies of consumer behavior and its marketing implications. Studies include analysis of consumer behavior that impacts on the environment, e.g. use of disposable products, and development of marketing strategies to facilitate environmentally sustainable behaviors

Ms Laurie Darian

Laurie Darian has a Economics from the Huxley College of Environmental Studies at Western Washington University, and a Master's Degree in Environmental Science at Montana State University.


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