Sustainability has become a key area of research and teaching at business schools. Given the growing recognition of the primacy of the private sector in the economic landscape of the world, the willingness of business schools to include sustainability in their teaching and research mission is welcome. And yet, there are some nagging questions. How should sustainability be incorporated in the curriculum of a business school? How does it fit with the traditional strategic perspective of business schools? Since entrepreneurship is often seen as the well-spring of economic prosperity and this perspective has come to be promoted by more and more business schools, how should sustainability be incorporated within an entrepreneurship driven curriculum where entrepreneurial thought and action is being promoted as key to solving world's big problems be it environmental sustainability or world hunger? This paper is an attempt to show how a case series dealing with Maine's lobster industry can be used as a teaching vehicle to integrate strategic analysis, entrepreneurship, and sustainability. We have developed a new set of cases on the Maine lobster industry set around 2006 and 2009 to provide business school professors with an excellent opportunity to integrate concepts of Entrepreneurship, Strategy Formulation, and Economic and Environmental Sustainability. The Maine Lobster case series provides the context to explore the above concepts at multiple levels: 1) individual entrepreneur, 2) an established firm in the industry, 3) industry level, and, finally, 4) at the public policy level. This paper elaborates on how such integrated teaching can be done and how it can help in getting would be managers and entrepreneurs to see the importance as well as relevance of developing a perspective that integrated strategic thinking, entrepreneurship, and sustainability to be both successful in business and do good in the society.
|Keywords:||Economic Sustainability, Entrepreneurship, Strategic Analysis, Lobsters|
Professor, Management Division, Management Division, Babson College, Babson Park, Massachusetts, USA
Professor, Management Division, Babson College, Babson Park, Massachusetts, USA