Integrating the Teaching of Strategic Analysis, Entrepreneurship, and Sustainability: The Case of Maine Lobsters

By Sam Hariharan and Srinivasa Rangan.

Published by The International Journal of Sustainability Education

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Article: Print $US10.00
Article: Electronic $US5.00

Sustainability has become a key area of research and teaching at business schools. Given the growing recognition of the primacy of the private sector in the economic landscape of the world, the willingness of business schools to include sustainability in their teaching and research mission is welcome. And yet, there are some nagging questions. How should sustainability be incorporated in the curriculum of a business school? How does it fit with the traditional strategic perspective of business schools? Since entrepreneurship is often seen as the well-spring of economic prosperity and this perspective has come to be promoted by more and more business schools, how should sustainability be incorporated within an entrepreneurship driven curriculum where entrepreneurial thought and action is being promoted as key to solving world's big problems be it environmental sustainability or world hunger? This paper is an attempt to show how a case series dealing with Maine's lobster industry can be used as a teaching vehicle to integrate strategic analysis, entrepreneurship, and sustainability. We have developed a new set of cases on the Maine lobster industry set around 2006 and 2009 to provide business school professors with an excellent opportunity to integrate concepts of Entrepreneurship, Strategy Formulation, and Economic and Environmental Sustainability. The Maine Lobster case series provides the context to explore the above concepts at multiple levels: 1) individual entrepreneur, 2) an established firm in the industry, 3) industry level, and, finally, 4) at the public policy level. This paper elaborates on how such integrated teaching can be done and how it can help in getting would be managers and entrepreneurs to see the importance as well as relevance of developing a perspective that integrated strategic thinking, entrepreneurship, and sustainability to be both successful in business and do good in the society.

Keywords: Economic Sustainability, Entrepreneurship, Strategic Analysis, Lobsters

The International Journal of Sustainability Education, Volume 8, Issue 3, pp.13-26. Article: Print (Spiral Bound). Article: Electronic (PDF File; 789.032KB).

Prof. Sam Hariharan

Professor, Management Division, Management Division, Babson College, Babson Park, Massachusetts, USA

Dr. Sam Hariharan is currently a faculty member at Babson College. Dr. Hariharan specializes in competitive strategy and global strategic management. In particular, his expertise is in the areas of strategy formulation, global competition, strategic management of multi-nationals, entrepreneurship and innovation. His past research was focused on the strategies of companies in structuring emerging competitive spaces, especially in the high-technology sector. His research developed key concepts and frameworks on the competition among companies in the establishment of industry standards in high technology industries. He is interested in how corporations, both entrepreneurial start-ups and established companies, create and grow entirely new businesses, and how they enter and win in new country markets, especially emerging markets.

Prof. Srinivasa Rangan

Professor, Management Division, Babson College, Babson Park, Massachusetts, USA

Dr. U Srinivasa Rangan holds the Lukšić Chair Professorship in Strategy and Global Studies at Babson College in the United States. His teaching, consulting, and research focus on competitive strategy, globalization, and alliances. His current research deals with the globalization of Indian, Chinese, and Brazilian companies, their use of acquisitions and alliances, evolution of industries and firm-level strategies, and the impact of national business systems on them.