Food Choices, Sustainability, and Wellbeing: Consumer Attitudes towards Organic, Ethical, and Local Food in Italy

By Azzurra Annunziata and Debora Scarpato.

Published by The International Journal of Sustainability Policy and Practice

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Article: Print $US10.00
Article: Electronic $US5.00

This paper analyzes the contribution that consumption models can offer towards the sustainability of well-being. In this regard this work explores the role of food consumption patterns in the pursuit of sustainable well-being, offering an overview of the theoretical concepts of responsible and sustainable consumption, and presenting the results of an empirical analysis aimed at assessing the degree of responsibility in consumers’ food choices analyzing their attitude towards three specific types of products: Organic, Fair Trade and Typical products and verifying the existence of different market segments. In order to implement the survey a questionnaire was conducted on a sample of 400 Italian consumers using face to face interviews; the data generated in this way were submitted to a descriptive analysis and cluster analysis. The final part of the paper offers a discussion of the main findings from the survey in order to identify some possible guidelines useful for planning public program of information and education to promote more sustainable food choices and also valuable for producers in the formulation of their marketing strategies.

Keywords: Sustainability of well-being, Responsibility of Food Choices, Organic, Fair Trade, Typical Food, Cluster Analysis

The International Journal of Sustainability Policy and Practice, Volume 11, Issue 1, pp.1-16. Article: Print (Spiral Bound). Article: Electronic (PDF File; 809.075KB).

Azzurra Annunziata

Researcher, Department of Economic Studies, Parthenope University of Naples, Naples, Italy

Azzurra Annunziata is a researcher at the Parthenope University of Naples - Department of Economic Studies. She holds a PhD in Economics of the Agro-Food and Environment resources (2004) at the Parthenope University of Naples. Her research interests include sustainable food consumption, food safety, healthy food, and food marketing.

Debora Scarpato

Associate Professor, Department of Economics and Legal Studies, Parthenope University of Naples, Naples, Italy

Debora Scarpato is an Associate Professor, PhD, at the Parthenope University of Naples, Department of Economics and Legal Studies. She is the Director for the Parthenope University of the II level Master in “Sustainable competitive development and corporate social responsability. Her research interests include sustainable food consumption, food marketing and corporate social responsibility.