Sustainability of Vegetable Cultivation and Marketing: Exploring the State of Indian Farmers

By Mohammad Muqeet Khan and Nizamuddin Khan.

Published by The International Journal of Sustainability Policy and Practice

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Article: Print $US10.00
Article: Electronic $US5.00

Vegetable cultivation is an important component of Indian agriculture. Its cultivation is caste-oriented and mainly dominated by small farmers, mainly practiced due to its remunerative value and fast returns. The Ambedkarnagar district in North India has been selected as the study area. The study aims to find the socio-economic profile of producers and sellers, to access the marketing channels for vegetables, their price structure, and to access the impact of vegetable cultivation on employment generation. The study is based on data collected though field survey in 2010 through direct questionnaires using a stratified random sampling technique. The study reveals that the share of non-producer sellers is much larger than the producer sellers in vegetable market and is dominated by the unprivileged class. The transaction of marketed surplus of vegetables from producers to ultimate consumers takes place through various marketing agencies. The economic benefits obtained for the producer are an indicator of the efficiency of the marketing system. Vegetable cultivation and marketing provides employment to people from all social groups. The variation in employment among the different social groups is an indicator of the social acceptability of the different social groups for a particular work. There is a need to develop an efficient vegetable marketing chain linking grass roots markets with national and international markets, with a view to provide maximum possible returns to vegetable growers.

Keywords: Sustainability, Farmers, Vegetable Marketing, Employment

The International Journal of Sustainability Policy and Practice, Volume 9, Issue 4, February 2015, pp.13-23. Article: Print (Spiral Bound). Article: Electronic (PDF File; 549.709KB).

Mohammad Muqeet Khan

Research Fellow, Department of Geography, Aligarh Muslim University, Aligarh, Uttar Pradesh, India

Mohammad Muqeet Khan is a Research Fellow in the Department of Geography at Aligarh Muslim University in Aligarh, India. He has done his M.Phil. and is presently working on his doctoral thesis. He is the recipient of a UGC BSR Fellowship. He has participated in more than three dozen of international and national conferences and workshops, and presented research papers on different themes. He has also published more than a dozen research papers in the journals of international and national repute. Khan's field of research specialization is marketing geography, agricultural marketing, and rural development.

Professor Nizamuddin Khan

Associate Professor, Department of Geography, Aligarh Muslim University, Aligarh, Uttar Pradesh, India

Nizamuddin Khan is an associate professor of geography at Aligarh Muslim University in Aligarh, India. He has about twenty years of teaching as well as research experience. He has published six books as well as authored four dozen of research papers in journals of international and national repute. He has also participated in more than three dozen of national and international conferences and visited many countries for delivering lectures. His area of research interest includes marketing geography, rural marketing and agricultural marketing.