Vegetable cultivation is an important component of Indian agriculture. Its cultivation is caste-oriented and mainly dominated by small farmers, mainly practiced due to its remunerative value and fast returns. The Ambedkarnagar district in North India has been selected as the study area. The study aims to find the socio-economic profile of producers and sellers, to access the marketing channels for vegetables, their price structure, and to access the impact of vegetable cultivation on employment generation. The study is based on data collected though field survey in 2010 through direct questionnaires using a stratified random sampling technique. The study reveals that the share of non-producer sellers is much larger than the producer sellers in vegetable market and is dominated by the unprivileged class. The transaction of marketed surplus of vegetables from producers to ultimate consumers takes place through various marketing agencies. The economic benefits obtained for the producer are an indicator of the efficiency of the marketing system. Vegetable cultivation and marketing provides employment to people from all social groups. The variation in employment among the different social groups is an indicator of the social acceptability of the different social groups for a particular work. There is a need to develop an efficient vegetable marketing chain linking grass roots markets with national and international markets, with a view to provide maximum possible returns to vegetable growers.
|Keywords:||Sustainability, Farmers, Vegetable Marketing, Employment|
Research Fellow, Department of Geography, Aligarh Muslim University, Aligarh, Uttar Pradesh, India
Associate Professor, Department of Geography, Aligarh Muslim University, Aligarh, Uttar Pradesh, India