Green Management and Related Concepts: An Interpretive SYMLOG Analysis

By George Whaley, David Ford and Keith Perry.

Published by The International Journal of Sustainability Policy and Practice

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Green Management and related concepts have recently grown in importance for the field of management. However, their underlying values have yet to receive much research attention in management literature. SYMLOG (Bales & Cohen, 1994) assessment methodology was used to capture the perceptions of respondents to six different green management and sustainability concepts. The findings from this exploratory study indicate that the perceptions of many of these six concepts are not statistically different from each other across student status and/or gender categories, but ecologically unfriendly activities and the SYMLOG most effective profile (mep) norm were the most notable differences. These findings provide the basis for developing a conceptual framework for future research and a blueprint to discuss organizational change for improving effectiveness. The findings are discussed in terms of their implications for preparing current and future managers to meet today and tomorrow’s environmental challenges.

Keywords: Green Management, Social Responsibility, Organizational Behavior, SYMLOG Measurement System

The International Journal of Sustainability Policy and Practice, Volume 8, Issue 1, pp.59-79. Article: Print (Spiral Bound). Article: Electronic (PDF File; 9.129MB).

Dr. George Whaley

Professor Emeritus, College of Business Organization and Management, San Jose State University, San Jose State University, CA, USA

George L. Whaley, Ph.D., is an Emeritus Professor of Human Resource Management in the Lucas Graduate School of Business at San Jose State University. Professor Whaley holds a B.S. in Engineering Mathematics and M.B.A. from the University of Arizona and Ph.D. in Organizational Behavior from the University of Colorado. His teaching focuses on Organizational Behavior, Human Resource Management and Organizational Change and he has forty years of combined management, consulting and teaching experience in the private sector, non-profit, government and education settings. His research and publications focus on Human Resource Management, Sustainability, Leadership, Diversity and Entrepreneurship.

Dr. David Ford

Professor, School of Management, University of Texas at Dallas, Dallas, Texas, USA

David L. Ford, Jr. is Professor of Organizational Studies, Strategy, and Inter- national Management in the Naveen Jindal School of Management at The University of Texas at Dallas. He holds M.S. and Ph.D. degrees in industrial engineering and organizational analysis, respectively, from the University of Wisconsin-Madison. His research interests include leadership development in transition economies; cross-cultural examination of job stress, coping, and social support; assessing green management and sustainability perspectives; job insecurity, perceptions of procedural justice, and career attitudes during economic downturns; and global team leader- ship, effectiveness, and shared mental models.

Keith Perry

Professor, Organizational & Management Department, College of Business, and Computer Engineering Department and General Engineering Departments, College of Engineering, San Jose State University, San Jose, CA, USA

Keith is a life-long environmentalist with 30 years experience in the high technology industry as well that includes work experience in 28 countries. Over the last several years, Keith has become involved with Project Kaisei—cleaning up the Pacific Ocean “Garbage Patch”—and is writing a case study on it. Keith currently teaches 5 courses at San Jose State University’s Colleges of Business and Engineering: Environmental Studies, Entrepreneurship, Business Strategy (2) and Software Engineering. Keith also runs a Silicon Valley based telecom business that he founded in 2003 and is founder of a data storage startup. On a personal side, he is an ironman triathlete and trains whenever his schedule permits. Keith was delighted to return home to his native Canada to discuss green management and related concepts at a sustainability conference in 2012.