The interdependencies among animal and environmental protection call for the development of not only environmental protection campaigns and programmes, but also campaigns and programmes enhancing awareness about animal protection. The actual theme of animal protection is the ‘non-typical race cats’ in developing countries that usually face a lack of reproduction control, and that are abandoned, neglected and left to consume housing wastes and trash. One of the solutions is an indirect awareness campaign about ‘non-typical race cats’ protection through the organization of an annual competition and show for these types of cats. The event includes various types of partners such as animal jury organizations, animal and environmental companies, animal products and services companies, and sponsors such as construction, agriculture, railways, airports, and manufacturing companies. The main strategic objective of this is to further merge and integrate citizens, participants in the event, stakeholders, partners, and sponsors and encourage communication about and participation in animal protection. The show is in the design phase and includes various other processes such as the call for participation, advertisement and realizations. The event is expected to bring a new method and process for environmental sustainability.
|Keywords:||Animal Protection Practices, Environmental Sustainability, Non-Typical Race Cat Shows, Policies|
Assistant Professor, Industrial Engineering Department, Mohammadia School of Engineering, University Mohammed V, Rabat, Morocco