Examining College Community’s Knowledge, Attitude and Opinion towards Recycling: Does Access Matter?

By Vishakha Maskey and Alan Collins.

Published by The International Journal of Environmental Sustainability

Format Price
Article: Print $US10.00
Published online: May 21, 2014 $US5.00

The purpose of this research is to examine and explore campus community’s attitude, behavior and perception towards recycling in general, and initiating a recycling program in particular. A mid-sized public institution in West Virginia, in the United States currently does not have a recycling program. A web-based survey of faculty, staff, and students gather information to fulfill stated research objectives. Summary statistics, data exploration, graphical presentation, and statistical analysis were utilized to assess awareness, attitude, and behavior toward recycling in general and a need to initiate a program on campus. Survey results reveal the campus communities’ attitude, behavior, and perception towards recycling and willingness to initiate recycling. Correlation analysis finds a statistical positive correlation between recycling behavior at home and attitude towards recycling on campus. Moreover, willingness to volunteer for recycling purposes was also correlated with recycling behavior and the belief that recycling is a social responsibility. The statistical analyses imply that the support and commitment to recycling program at the university was influenced by current knowledge of recycling efforts, present recycling behavior, attitude that recycling is a social responsibility and the willingness to affiliate them with the environmental club. The result implies that there is a need and desire for the college community to recycle, and the influential factor is also explored. The results provide empirical evidence supporting recycling programs and a need for the university to establish a program to facilitate recycling program. The findings provide policy implications to similar institutions in the region.

Keywords: Recycling, Commitment, Behavior, Correlation Analysis

The International Journal of Environmental Sustainability, Volume 9, Issue 3, May 2014, pp.15-31. Article: Print (Spiral Bound). Published online: May 21, 2014 (Article: Electronic (PDF File; 650.206KB)).

Dr. Vishakha Maskey

Assistant Professor, Marketing and Management, West Liberty University, West Liberty, WV, USA

Dr. Vishakha Maskey is an assistant professor of management at Gary E. West College of Business at West Liberty University. She holds an AACSB Post-Doctoral Bridge to Business Certificate from Tulane University, and a Ph.D. in natural resource economics from West Virginia University. She was a Postdoctoral Fellow at Regional Research Institute at West Virginia University. Her research interest falls under the premises of sustainable enterprise, historic preservation, and corporate social responsibility. She has been awarded the Outstanding Doctoral Research Paper Award at West Virginia University, Davis College of Agriculture, Forestry and Consumer Sciences, the Outstanding Scholarship Award at the College of Business, West Liberty University, and the Best Paper Award at Academy of Business Research.

Dr. Alan Collins

Professor, Agriculture and Resource Economics, West Virginia University, Morgantown, WV, USA