Factors Influencing Household Demand in the Early Stage Diffusion of Photovoltaic Technology: A Case Study of Australia and Germany

By Zhaoxi Meng and Peter Hall.

Published by The International Journal of Environmental Sustainability

Format Price
Article: Print $US10.00
Published online: March 6, 2014 $US5.00

The paper examines factors influencing household demand for grid-connected photovoltaic systems, drawing on evidence from Australia and Germany. The patterns of market growth for domestic photovoltaic systems differ markedly between the two nations. This research paper seeks to explain why, relying principally on regression analysis. It is concluded that government policy has had a significant influence in both countries. However, in Australia, income and wealth are the most significant other variables, while in Germany system price and electricity price are more significant.

Keywords: Photovoltaic, Demand, Households, Diffusion, Cases

The International Journal of Environmental Sustainability, Volume 9, Issue 2, March 2014, pp.125-138. Article: Print (Spiral Bound). Published online: March 6, 2014 (Article: Electronic (PDF File; 493.873KB)).

Dr Zhaoxi Meng

Postgraduate Student, School of Business, University of New South Wales, Canberra, Australian Capital Territory, Australia

I am a postgraduate student at the University of New South Wales in Canberra, Australia. My doctoral research examines the factors that influence household demand in the early stage diffusion of photovoltaic technology. It includes a cross-sectional analysis of the factors driving growth in market demand for domestic photovoltaic systems in 21 countries, two time series case studies on the evolution of photovoltaic market demand in Australia and Germany, and a qualitative microstudy of the reasons why Canberra people decided to buy photovoltaic systems. This proposed conference paper is one of the core chapters of my PhD thesis, which takes a dynamic perspective of the development of market demand in Australia and Germany over time. My research interests lie in environmental economics, innovation diffusion, and consumer demand.

Emeritus Professor Peter Hall

Emeritus Professor, School of Business, University of New South Wales, Canberra, Australian Capital Territory, Australia

Professor Hall's research interests lie in two broad and occasionally intersecting areas: innovation and technological change in economic systems, and economic issues relating to defence industry and defence industry innovation and policy. His books include Innovation, Economics and Evolution: Theoretical Perspectives on Changing Technology in Economic Systems (1994); and Defence Procurement and Industry Policy: A Small Country Perspective (2010). His current research in innovation relates to the role of various forms of isolation in shaping the development of new technologies and products. The work seeks to apply recent insights in the biological theory of speciation to enhancing understanding of the innovation process. He is also undertaking work on defence offsets, the global small arms industry and the role of design in the innovation process.